Travel and entertainment deals provider Travelzoo is an online-only business, for which digital marketing channels are how they both attract new customers and maintain a long-term relationship with them. Head of Local Deals UK, Nicola Gibson, explains how email, social media and content are central to the brand’s success and how local and global teams work together to ensure customers around the world receive relevant and engaging communication.
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Having been part of the Travelzoo family for more than seven years, Nicola is massively experienced in the online-only sector. She has also worked most of her career in online travel so is experienced in international ecommerce as well.