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Flipkart, one of India’s leading ecommerce sites, has bought a minority share in MapMyIndia.
MapMyIndia provides GPS navigation, mobile maps and location data for cars.
Flipkart hopes that the partnership will help it to track its packages, verify addresses and deter thieves from taking packages.
A recent report by Goldman Sachs predicted that the Indian ecommerce market will be worth over 100 billion US dollars by 2020, making it a hugely lucrative market for companies wanting to sell their goods online.
Despite this, however, the country’s package distribution infrastructure still needs major development, making package delivery an area of fierce competition amongst Indian ecommerce sites trying to get the edge over each other.
Flipkart has said it will be spending up to 4 billion US dollars to develop its logistics network over the next 5 years.