Fins Reluctant To Share Personal Info With Marketers

The Latest Insights from International Online Marketing

Internet users in Finland are reluctant to share their personal information with marketers, according to research by IROResearch. Just 8% of Fins said they would definitely give marketers their email address in order to receive personalised communications, with this proportion falling to just 5% for physical addresses and 3% for phone numbers. Females were more likely than males to give marketers their personal details, as well people aged 25-34. When looking at the number who could consider providing their personal details in return for more targeted communications, 49% said they'd consider providing their email address, with this number falling to 32% for physical addresses and 15% for phone numbers. Finnish internet users are not afraid of using the internet for ecommerce, however. A recent study by the Office for National Statistics found that Finland ranked eighth in Europe for ecommerce, with 68% saying they had engaged in online shopping in the previous year. 

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