Social networking giant, Facebook, is to open an office in Malaysia. Over 18 million Malaysians use Facebook every month, with over 6.5 million using the sites subsidiary company, Instagram. Facebook's Asian-Pacific vice-president, Ben Neary said in a blog post that “Malaysia is one of the leaders in digital adoption and innovation across Southeast Asia”, and that the country was “leading the charge in the region, and its digital transformation has positively impacted both people and businesses.” However, the new office, set to be opened in Kuala Lumpa, is likely due to the fact that the country's usage of Facebook is high above the global average, with Malaysians being twice as likely to like a page whilst also being likely to have 60% more friends.Â
