The Latest Insights from International Online Marketing
Facebook wants to boost its advertising revenues by attracting video advertisers.
The social network already has a huge number of videos and video viewers on its platform, with over 8 billion video views being recorded on the site every day.
It wants to turn the huge popularity of video into an advertising method it can profit from.
In order to achieve this, it has recently launched new video advertising options including Suggested Videos, Autoplay Video and Photo Slideshow Ad.
There is evidence that online video ads are a better option than TV ads, as research by Neuro-Insight found that people were more likely to buy a product after seeing an ad on social media than after seeing a TV ad.
The sophisticated audience targeting filters offered by social networks could be the reason for this trend.
Facebook is the most popular social network in the world, with around 1.5 billion users from all over the globe.