The Latest Insights from International Online Marketing
First up its Facebook, which has just launched a dedicated Shopping feed.
The feed aggregates all shopping-related posts from Pages, making it easier for users to browse for products. With recent research showing that half of Facebook users use the social network to look for deals, it will hopefully be useful for users and businesses alike.
To enable products to appear in the Shopping feed, business Pages just need to “highlight” posts. These posts will then appear on the Page itself within a dedicated Shop section, and within the Shopping feed of users who “like” the Page.
The Shopping feed is currently being tested on a small number of users, but the feature should be available to all users in the future. It is accessible via the Favourites section of the app navigation menu.