Facebook Buys Video Filter App Masquerade

The Latest Insights from International Online Marketing

The social media giant Facebook has bought the video filter app company Masquerade (also known as MSQRD). Masquerade allows users to add filters to their videos, and is similar to Looksery, which was recently bought by Facebook's rival Snapchat. Facebook has been focusing on expanding the range of video features it offers, having recently introduced the option for users to add stickers and text to their videos. A Facebook spokesperson commented on the Masquerade acquisition, saying: “We're excited to welcome Masquerade to our team and continue enhancing the Facebook video experience.” Facebook is the most popular social network in the world, with almost 1.6 billion users from all over the globe. 

Individual Basic

Free
 
  • 1 Knowledgebase
Subscribe free

Individual Premium

£15 Per month
Cancel anytime
  • Unlimited
    Plus 50.00% off International Search Summit ticket
Subscribe

Team global

£95 Per month
Up to 7 users, - additional users £10 per month - cancel anytime
  • Unlimited
    Plus 2 tickets for International Search Summit
Subscribe