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The social media giant Facebook has bought the video filter app company Masquerade (also known as MSQRD).
Masquerade allows users to add filters to their videos, and is similar to Looksery, which was recently bought by Facebook’s rival Snapchat.
Facebook has been focusing on expanding the range of video features it offers, having recently introduced the option for users to add stickers and text to their videos.
A Facebook spokesperson commented on the Masquerade acquisition, saying: “We’re excited to welcome Masquerade to our team and continue enhancing the Facebook video experience.”
Facebook is the most popular social network in the world, with almost 1.6 billion users from all over the globe.