Hreflang tags tell Google the language of a webpage, including language variations such as British English vs. American English. This can help with geo-targeting and also stops websites from getting penalised for having duplicate content targeting different countries. Joost de Valk, founder and CEO of Yoast, explains what Hreflang is, when it should be used and how to implement it on a website.
With a background in development, Joost de Valk is the founder and CEO of Yoast; who focus on SEO & Digital Marketing, building software and creating content. After founding the company in 2010, Joost has built the company up to having an annual turnover of over 2 million Euros, working across three continents. Now working with companies like Disney, Facebook and Ebay, Joost knows all there is to know about how to make any website successful. He also speaks publically about SEO and business growth.