Entertainment Wins Digital Eyeballs In Canada

The Latest Insights from International Online Marketing

Entertainment websites are the most popular type of website for Canadian web users to visit at least once a week, according to research by Yahoo Canada. The research revealed that three quarters of Canadian internet users accessed entertainment websites at least once a week. Lifestyle websites came in second place, at just over 60%. Travel websites came in third place at 53%. Finance, fashion and automobile websites came next, at 47%, 36% and 31% respectively. The study also revealed that entertainment and lifestyle websites are mainly accessed using desktop computers rather than smartphones. Mobile internet use is set to increase in the country in coming years, however, the proportion of mobile ads in the country set to double in the next 4 years. 

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