English Becoming Less Important Online Language

The Latest Insights from International Online Marketing

The dominance of the English language on the web is weakening, according to research by Funredes. 20 years ago, the vast majority (80%) of online content was written in English. Ten years later, this had fallen to 45%, and the research suggests this figure is still falling. The reason for this shift appears to be the fact that more non-English speakers are coming online and producing content. 20 years ago, 80% of internet users were native English speakers – now it is more like 25%. The rise of other languages is being touted as a good thing by some commentators. As more non-English speakers create online content, more non-English speakers are encouraged to come online to read it – a spiral of ever increasing linguistic diversity. The study revealed that Russian, German and Japanese are the next most popular online languages after English, with each accounting for around 5-6% of online content. 

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