The Latest Insights from International Online Marketing
23 September 2015.
The majority of emails in Japan are read on desktop computers and laptops, rather than on mobile phones, according to research by Writeup.
The vast majority of Japanese internet users, 96%, said they subscribed to marketing emails and newsletters.
The main reason for signing up to such emails was to get discounts, with around 40% of respondents saying this was their primary reason for subscribing. Wanting to receive shopping recommendations was another commonly given reason.
With three-quarters saying they read their emails on a computer, versus just one quarter who said they used their smartphones to read their emails, this marks Japan out as different to other countries with mature internet markets, where smartphones are quickly becoming people’s device of choice.