Following the economic downturn in Russia over the last few years, the country is now starting to see growth again. We talk to Maxim Grishakov from Yandex and discuss where businesses are now growing, and where new opportunities lie in the Russian market. We also cover the importance of defining digital strategies for the market and why Russia’s huge population still has great prospects for ecommerce businesses.
Maxim Grishakov is the Chief Customer Officer at Yandex, where he is responsible for driving revenue growth by developing highly effective customer-focused strategies. Maxim has a strong professional background in consumer marketing, having worked for over 18 years in the retail, publishing and FMCG sectors.