Ecommerce In Sweden To Hit $6 Billion

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The Swedish ecommerce market is predicted to hit 50 billion Swedish kronor, equivalent to almost 6 billion US dollars, by the end of the year, according to research by PostNord. This is an increase of 16% on last year, meaning that ecommerce is now growing faster than traditional shopping, which has only risen by about 5% on last year. DIY, sport and food are the sectors seeing the fastest ecommerce growth, with sales in these 3 areas all increasing by over 35% compared to last year. The research also revealed that Swedes are very open to cross-border ecommerce, with 23% of online shoppers admitting to having bought from a foreign online store in the last quarter. 

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