The Swedish ecommerce market is predicted to hit 50 billion Swedish kronor, equivalent to almost 6 billion US dollars, by the end of the year, according to research by PostNord.
This is an increase of 16% on last year, meaning that ecommerce is now growing faster than traditional shopping, which has only risen by about 5% on last year.
DIY, sport and food are the sectors seeing the fastest ecommerce growth, with sales in these 3 areas all increasing by over 35% compared to last year.
The research also revealed that Swedes are very open to cross-border ecommerce, with 23% of online shoppers admitting to having bought from a foreign online store in the last quarter.Â
