Ecommerce Has Limitations Warns International Retailer

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The German electronics retail company Media-Saturn Group has said that it wants to expand its network of physical stores after admitting that ecommerce has its limitations. 8% of Media-Saturn's revenue currently comes from online sales, and the company wants to boost this to between 15% and 20% in the long run. When questioned over whether it was focusing all its efforts on the internet, however, Media-Saturn said that it strongly believed in the omni-channel approach and that it was also putting energy into developing its network of physical stores. Media-Saturn wants to open 50 new stores across Europe, and will focus particularly on the Russian, Polish and Turkish markets. 

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