The Latest Insights from International Online Marketing
Ecommerce is growing in popularity in Mexico.
Research by Emarketer predicts that online sales in Mexico will rise to 5.7 billion US dollars this year, up 30% on last year.
There are around 140 ecommerce companies in Mexico, with Amazon having launched in the country earlier this year in July.
An Amazon spokesperson commented on the ecommerce market in the country, saying: “I’ve never seen so much interest as now, not just from Amazon and consumers, but from other traditional retailers as well, to invest and come up with online offers.”
The convenience of online shopping is being touted as the main reason for its increasing popularity in the country, with lack of trust in online payment options being the main reason holding some people back.
With smartphone penetration increasing at a rapid pace, now accounting for 60% of all mobiles in the country, the popularity of ecommerce seems set to continue on its upward trajectory.