The Latest Insights from International Online Marketing
The EU wants to encourage cross-border ecommerce within Europe by introducing a two year guarantee for all products sold online.
The European Commission’s proposal would mean that all products sold online within the EU would have to last for at least 2 years.
This would make online purchases less risky for consumers and also simplify sales for online shops. Currently, online shops need to be aware of all 28 different laws governing the sales of products in all 28 EU member states.
Currently, only 15% of EU citizens buy from other EU countries online. The European Commission hopes that by unifying product guarantee laws it will reduce confusion and encourage more cross-border purchasing.
The European ecommerce market is expected to exceed 600 billion Euros within the next 2 years.