The Latest Insights from International Online Marketing
The European Commission has allegedly relaunched an investigation into anti-competitive practices by Google’s advertising division.
According to an anonymous source involved in the investigation, Google AdWords is accused of breaking anti-competitiveness rules.
It stands accused of unfairly using its wealth to secure exclusive deals with Apple to make Google the default search engine on iPhones. A clause in the Google AdWords contract that prohibits advertisers from moving ad campaign data to a rival is also being investigated.
The Google AdWords investigation forms part of a larger EU investigation into the search engine. It also stands accused of abusing its dominance to give an unfair advantage to its Google Shopping service and mobile operating system.
If the charges against Google are successful, the search engine may be forced to pay fines of up to 10% of its revenue, which could total as much as 6.6 billion US dollars.