Digital Software Industry Benefits From Global Web Marketing Boom

The Latest Insights from International Online Marketing

21 September 2015. The global digital marketing boom has caused a surge in the creation of digital marketing software. More and more businesses are realising the value on online marketing, with 2 million new domains being registered globally in the last quarter alone, taking the number of domain names to just shy of 300 million. Reflecting this rise of online marketing, the global digital marketing software market is expected to grow at an annual rate of 17% for the next 4 years. One software company that is taking advantage of the booming online marketing market is Emarsys, which recently received 33 million US dollars’ worth of funding from Vector Capital. Emarsys, which produces B2C ecommerce cloud marketing software, plans to use this money to increase its presence in several Asian countries, including Indonesia, Malaysia and Singapore. The Asia-Pacific region is set to be the strongest B2C ecommerce market this year and is predicted to account for 33% of global ecommerce sales, more than North America at 32% and Western Europe of 25%. 

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