Digital Radio Hugely Popular In Chile

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The vast majority of Chilean internet users listen to the radio online, according to research by Audio Ad and Oh! Panel. Almost 90% of Chilean internet users do so, with two-thirds listening to their favourite shows every week. This means that online radio is more popular in Chile than any other Latin American country. Colombia came in second place, where just over three-quarters listen to the radio online. In Mexico and Argentina the figure was more like 7 in 10, and in Peru only a third listened to online radio. Chileans also listened to online radio for longer than any other country. The average weekly time spent listening to digital radio in Chile was 5 hours, compared to a Latin American average of 4 and half hours. 

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