The Latest Insights from International Online Marketing
Digital advertising spend is growing in Colombia, according to research by Emarketer.
Advertisers are expected to spend 166 million US dollars on online advertising this year, accounting for 11% of total ad spend and amounting to an increase of 25% on last year.
This is expected to grow steadily over the coming years, with estimates predicting that by 2019 digital ad spend will total 287 million US dollars, accounting for 17% of total ad spend.
This is one of the fastest rates of growth for digital ad spending in Latin America, with only Peru predicted to have a faster rate of growth.