Digital advertising spend is growing in Colombia, according to research by Emarketer.
Advertisers are expected to spend 166 million US dollars on online advertising this year, accounting for 11% of total ad spend and amounting to an increase of 25% on last year.
This is expected to grow steadily over the coming years, with estimates predicting that by 2019 digital ad spend will total 287 million US dollars, accounting for 17% of total ad spend.
This is one of the fastest rates of growth for digital ad spending in Latin America, with only Peru predicted to have a faster rate of growth.Â
