Digital Ad Spend Growing Fast In Europe

The Latest Insights from International Online Marketing

Digital ad spending is growing at a faster rate than total ad spending in Europe, according to research by Emarketer. The study predicts that digital ad spending will grow by 9% in the continent this year, whereas total ad spending is only predicted to rise by 3%. The UK is set to be the leading country for digital ad spend, with almost 9 billion Euros being predicted to be spent on online advertising in the country. Germany is the second biggest market at 5 billion Euros, followed by France and Italy, with these four countries set to account for around 70% of all digital ad spending in Europe this year. 

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