The Latest Insights from International Online Marketing
Digital ad spending is growing at a faster rate than total ad spending in Europe, according to research by Emarketer.
The study predicts that digital ad spending will grow by 9% in the continent this year, whereas total ad spending is only predicted to rise by 3%.
The UK is set to be the leading country for digital ad spend, with almost 9 billion Euros being predicted to be spent on online advertising in the country.
Germany is the second biggest market at 5 billion Euros, followed by France and Italy, with these four countries set to account for around 70% of all digital ad spending in Europe this year.