Developing ad strategies for the Russian market

Learn how best to approach Russian PPC

The Russian market presents a great opportunity for many international brands, and there are increasingly varied and innovative ways in which to reach your target audience in the country. Maria shared examples and cases from brands entering the market using a range of targeting options, from micro-geotargeting to outdoor and indoor advertising. She'll explain how to develop an integrated paid strategy based on the industry and audience targets and the budget available.

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