Dealing with Diversity in Global Markets

Naspers' Evan Waters discusses the challenges of growing globally.

Growing Globally & understanding International Differences

With a huge selection of global investments in countries around the world, Naspers has to have a deep understanding of many differing international markets. We talk to Evan Waters, its director of growth and performance marketing,about how to overcome the challenges that businesses of all sizes can face in foreign markets. We talk about branding, user retention and how what matters in one country might not matter at all in others.

Find out more about:

  • Global growth
  • Managing international differences
  • Understanding each markets individualality

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