A relatively brief round-up of some of the main topics covered during day 1 at the International SEO School including cultural understanding, global market roll out scorecards, international keyword research, and SEO-localisation and content strategies.
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Remember "wysiwig" meaning "what you see is what you get?" Webcertain offers "What you need to know is what you get" - which believe me isn't actually so easy to do - if you're not dealing with people with the same challenges every dolly day.