Content marketing in the manufacturing sector

The manufacturing sector is not one that you might naturally associate with content marketing. On the surface, manufacturing topics might not seem particularly blog post and video-friendly, but used correctly, content marketing can be a vital asset in attracting customers in the early stages of the sales funnel. From reading this guide, you will learn:

  • how content marketing can benefit your business
  • how to decide which topics to create content about
  • how to decide on content formats
  • how to go about content creation
  • the best channels on which to share your content
  • how to scale your efforts internationally

Whether you are just getting started in content marketing or if you want to improve your existing efforts, this guide is a must for any manufacturer wanting to ensure they have a strong understanding of how best to harness the power of content marketing for their business.