Connections & Conversions: Round-Up Day 3

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This paper provides a round-up of some of the main topics covered during day 3 at the International SEO School, which revolved around the importance of links and reputation globally, as well as how to benchmark and measure KPIs (key performance indicators) between countries. Moreover, this round-up summarises insights into Google's launch of the Knowledge Graph, local search and the rapidly growing mobile consumer segment. 

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