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This paper provides a round-up of some of the main topics covered during day 3 at the International SEO School, which revolved around the importance of links and reputation globally, as well as how to benchmark and measure KPIs (key performance indicators) between countries. Moreover, this round-up summarises insights into Google's launch of the Knowledge Graph, local search and the rapidly growing mobile consumer segment.
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WYNTKIWYG?
Remember "wysiwig" meaning "what you see is what you get?" Webcertain offers "What you need to know is what you get" - which believe me isn't actually so easy to do - if you're not dealing with people with the same challenges every dolly day.
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