Comparison Shopping Sites Trump Brand Sites In Europe

The Latest Insights from International Online Marketing

Research by Google has revealed comparison website trends in Central and Eastern Europe. The Consumer Barometer Survey found that internet users in Germany were the most likely to use price comparison websites, with over a third saying they used such websites when making a purchasing decision. This made price comparison websites a more popular destination than even a brand or retailer’s own website in the country, which were visited by only 28% and 27% of German internet users respectively. In the Czech Republic, brand websites were the most popular destination for consumers making a purchasing decision, followed by price comparison websites and retailer websites. Just under 3 in 10 said they used price comparison websites. Slovenian internet users showed similar behaviours to their Czech counterparts, with around a quarter saying they used price comparison websites. A spokesperson from the Slovenian ecommerce company Ceneje commented on the findings, saying: “Retailers whose only focus is in physical stores and don’t provide any information about products and offers online, are losing an important part of potential consumers that make a key part of the purchasing decisions on the internet, but then want to buy products in traditional sales channels.” 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of an eye you know.
Select Country

I would like to receive emails from Webcertain

Please note that:

  • You can edit your preference and unsubscribe at any time
  • Webcertain does not share or sell your data

Individual BASIC

Free

eLearning,eLearning Course,Quizzes
2 per month
Catch Up TV,Video Briefings
Not Available
E-Book
Not Available
Benchmarks,Lists
5 per month
Tools,Webcertain Events
Not Available
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
2 per month
Attendance at Webcertain.TV Connect Events per year
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Subscribe

Individual PREMIUM

£5

per
month
Cancel Anytime
eLearning,eLearning Course,Quizzes
Unlimited
Catch Up TV,Video Briefings
Unlimited
E-Book
5 per month
Benchmarks,Lists
Not Available
Tools,Webcertain Events
10 per month
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users4.00
eLearning,eLearning Course,Quizzes
Unlimited
Catch Up TV,Video Briefings
Unlimited
E-Book
Unlimited
Benchmarks,Lists
Unlimited
Tools,Webcertain Events
Unlimited
Access to Customised courses and Examinations.
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Subscribe

Individual PREMIUM Yearly

£5

per
month
eLearning,eLearning Course,Quizzes
Unlimited
Catch Up TV,Video Briefings
Unlimited
E-Book
5 per month
Benchmarks,Lists
Not Available
Tools,Webcertain Events
10 per month
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Subscribe