Vistaprint has taken the bull by the horns and is actively preparing the future of SEO with an integrated approach to Brand / PR / Content / SEO. Areas of consideration include how are Content and PR serving SEO goals? How to take advantage of ever-evolving Serps and semantic search with Content & PR? How to build your Authority and eventually build your brand? In this session, Johann and Marie go through early learnings, successes and challenges in preparing their global company for the future.