Coca Cola Advert Slammed For Cultural Insensitivity

The Latest Insights from International Online Marketing

Coca Cola has come under fire for a recent advert that was deemed to be culturally insensitive. The advert, which had been posted on YouTube but has since been taken down, showed a group of white youngsters going to an indigenous community in Mexico and handing out bottles of Coke. The advert has come under attack for being dismissive towards the serious problem of rising obesity amongst indigenous Mexicans. Coca Cola said it was not its intention to be insensitive to the indigenous Mexican community, with a spokesperson saying it was meant to encourage viewers to “break down prejudice and share”. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

I would like to receive emails from Webcertain

Please note that:

  • You can edit your preference and unsubscribe at any time
  • Webcertain does not share or sell your data

Individual BASIC

Free

Webcertain Events,Tools
Not Available
Lists,Benchmarks
Not Available
Quizzes,eLearning,eLearning Course
2 per month
Language Guides,How To Guides,Country Guides
2 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
10 per month
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
Not Available
Subscribe

Individual PREMIUM

£5

per
month
Cancel Anytime
Webcertain Events,Tools
Not Available
Lists,Benchmarks
Not Available
Quizzes,eLearning,eLearning Course
Unlimited
Language Guides,How To Guides,Country Guides
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
1 per month
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users4.00
Webcertain Events,Tools
Unlimited
Lists,Benchmarks
Unlimited
Quizzes,eLearning,eLearning Course
Unlimited
Language Guides,How To Guides,Country Guides
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
Access to Customised courses and Examinations.
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Subscribe