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Coca Cola has come under fire for a recent advert that was deemed to be culturally insensitive.
The advert, which had been posted on YouTube but has since been taken down, showed a group of white youngsters going to an indigenous community in Mexico and handing out bottles of Coke.
The advert has come under attack for being dismissive towards the serious problem of rising obesity amongst indigenous Mexicans.
Coca Cola said it was not its intention to be insensitive to the indigenous Mexican community, with a spokesperson saying it was meant to encourage viewers to “break down prejudice and share”.