Choosing The Right Paid Channels In Global Campaigns

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There are more paid channels than ever before, with each offering a different audience and opportunities. Choosing the most effective channels to use in international campaigns is no easy task, especially when a one-size fits all approach just won’t cut it. Rumyana Miteva, Head of Performance Marketing at HouseTrip, shares some tips for determining objectives, managing resources and looking beyond the last click to effectively measure the value each channel offers. 

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