The Latest Insights from International Online Marketing
25 September 2015.
Chinese cross-border online shoppers are buying from foreign sites as they are perceived to have better quality products, according to research by the China Internet Network and Information Centre.
The research asked cross-border online shoppers, who account for around 5% of online shoppers, why they bought from foreign sites.
Around two-thirds cited quality assurance, with 60% also saying that too many counterfeit goods are produced in China.
US, South Korean and Japanese sites were the most popular destinations for Chinese cross-border shoppers.
Clothes, accessories, cosmetics and electronics were the most popular product categories.