China Spends Big On Online Adverts

The Latest Insights from International Online Marketing

China spends more on online adverts than most other countries in the world, both in terms of the amount of money actually spent and the proportion of advertising spend going online. According to predictions by GroupM, 49% of advertising money spent in China will be on internet advertising this year, up from less than 15% just five years ago. With the global average for online advertising spend as a proportion of total advertising being 31%, this means that China is a clear frontrunner in the world of online advertising. Looking at the actual numbers, China's advertising market is expected to be worth around 86 billion US dollars this year, meaning we can expect to see around 40 billion US dollars spent on Chinese online advertising this year. Video pre-roll adverts and ecommerce search are two areas of internet advertising that are expected to see even further growth in the future. In related news, the Chinese ecommerce giant Alibaba just announced that in the year ending in March 2016, it saw record-breaking sales of 3 trillion yuan. 

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