The Latest Insights from International Online Marketing
One slightly unusual industry has gone online in China: the funeral industry.
China has an aging population and the country’s death rate has been rising steadily for the last 15 years, making death an opportunity that some innovative and sensitive companies have decided to seize.
Yiko is one such company. It is an ecommerce site that allows users to search for grave plots, compare prices and buy online. It also sells other funeral-related materials such as urns and memorial rings.
Its company representatives go into care homes to engage in fun activities, such as singing with residents, and talk openly to them about the funeral options available to them.
Its to-the-point and positive approach regarding death seems to be working well, with the company never having needed to seek funding from investors.