The Latest Insights from International Online Marketing
Canadians prefer to use desktop computers to mobile devices when it comes to buying items online, according to research by Demac Media.
Looking at all sales made on Canadian ecommerce sites using the Magento platform in the third quarter of last year, two thirds of sales were done on a desktop computer. In comparison, 20% of sales came from mobile phones and 15% came from tablet users.
The research showed that more expensive items tended to be bought on a desktop, with mobile phones most likely to be used for cheap items.
The study also revealed that 42% of sales originated from organic search, 24% from referral traffic, 15% from direct traffic, 11% from paid search and 1% from social media.