Canadian Ad Blocking Preferences Revealed

Ad blockers are more often installed on computers than mobile devices

A new study has shown that Canadian internet users are far more likely to install ad blocking software onto a laptop or desktop than anything else. The research, which was undertaken by the Interactive Advertising Bureau of Canada, showed that 15% of laptop or desktop users had installed ad blockers, whilst only 5% smartphone or tablet users had done the same. However, the research also asked respondents about their awareness of ad blocking, to which 70% had never even used it, whilst only 17% of respondents used it currently, making it somewhat of a rarity. Notably it was found that 13% had used it previously but no longer did, showing that a number of users did not feel the need for it anymore. 

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