The fashion retailer Burberry has signed up for Apple TV, allowing it to broadcast content on the platform. It is using Apple TV as a marketing channel, rather than an ecommerce channel, and earlier this week live-streamed a Burberry menswear fashion show. It is also broadcasting its old fashion shows, make-up tutorials and performances by British musicians. Apple TV is a streaming media player that allows users to watch digital Apple TV content on their televisions.Â
