The Latest Insights from International Online Marketing
25 September 2015.
Research by RetailMeNot predicts that British online shoppers will spend £60 billion next year, almost £9 billion more than this year.
Increased online shopping on smartphones and tablets is expected to be responsible for most of this growth.
The average online shopper is predicted to spend almost £1,400 over the course of the year, with multi-channel shoppers set to spend more than PC-only shoppers.
“Multi-channel shoppers” are those who engage in ecommerce on both a PC and a mobile device.
The gap between multi-channel shoppers and PC-only shoppers’ spending is growing wider. Multi-channel shoppers spent 59% more than PC-only shoppers in 2014, but this is expected to rise to 90% more by the end of 2016.
The increase shows how important it is for ecommerce companies to ensure their sites are optimised for mobile devices if they are targeting the UK.