Breaking bad backlinks on Google and Yandex

Trying to rank highly at the top of the search engine results pages is a continuous challenge for website owners and digital marketers. If you have ever made an effort to understand SEO (search engine optimisation), you will have probably heard of backlinks. Why? Because they are well-known for improving search rankings. Various global search engines are willing to give more credit to websites that have a good number of high-quality backlinks. But what happens if your backlinks, for lack of a better word, 'break bad'? This guide explains the ins and outs of low-quality links, and how to tackle them. From reading this guide, you will learn:

  • what constitutes a bad backlink
  • the types of penalties imposed by Google and Yandex for bad backlinks
  • how to spot bad backlinks
  • how to get rid of bad backlinks
  • bad backlinks in a Russian context

Whether you are just getting started in international SEO or if you want to improve your existing international SEO efforts, this guide is a must for anyone wanting to deal with bad backlinks pointing to their website.