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Research by Epsilon has revealed the brand loyalty landscape in Japan.
The research revealed that credit card companies and ecommerce sites attracted the highest levels of loyalty, with 40% of respondents saying they were loyal to their credit card and ecommerce providers.
Car brands also attracted high levels of loyalty, with 36% of respondents saying they were loyal to their car manufacturer.
However, the research found that just because a customer was loyal to a brand, it didn’t mean they were likely to buy more products from that brand.
Respondents were especially willing to shop around for cheaper alternatives in the clothing, restaurant and grocery categories.