Brand Loyalty Landscape In Japan Revealed

The Latest Insights from International Online Marketing

Research by Epsilon has revealed the brand loyalty landscape in Japan. The research revealed that credit card companies and ecommerce sites attracted the highest levels of loyalty, with 40% of respondents saying they were loyal to their credit card and ecommerce providers. Car brands also attracted high levels of loyalty, with 36% of respondents saying they were loyal to their car manufacturer. However, the research found that just because a customer was loyal to a brand, it didn’t mean they were likely to buy more products from that brand. Respondents were especially willing to shop around for cheaper alternatives in the clothing, restaurant and grocery categories. 

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