Black Friday On The Horizon

The Latest Insights from International Online Marketing

Black Friday, the shopping day where retailers across the globe slash their prices to entice more customers to buy their products, is on the horizon. Due to fall on Friday 27th November this year, it is now widely observed in North America, Europe, Africa and the Middle East. The leading ecommerce site in Africa, Jumia, has commented on how it wants to smash last year's Black Friday sales figures, focussing particularly on the Egyptian ecommerce market. A Jumia Egypt spokesperson said that they were aiming to see more sales on Black Friday this year than it saw through the entirety of 2014. Egypt is a blossoming ecommerce market, with a recent MasterCard study revealing that 52% of Egyptians have made an online purchase in the last three months. Jumia's main competitor, Souq, has also said that it is expecting high sales this Black Friday. It comes as a UAE security film called for online shoppers in the Middle East to be vigilant against cybercrime and credit card theft. A spokesperson from Skyfire made the comments, saying: “Online shopping numbers radically increase every year, making the months leading up to the holidays a playground for cyber thieves.” 

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