Big Data - The Good, The Bad and The Ugly

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Data is everywhere and businesses have the ability to capture a huge amount of data about customers and potential customers. But once you’ve got it, what should you do with it and what pitfalls and mistakes should you avoid? Jeremy Waite, Head of Digital Strategy EMEA for SalesForce Marketing Cloud joins us to discuss how marketers can use data effectively and appropriately and whether we’re at risk of a data apocalypse. 

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