The Latest Insights from International Online Marketing
The South African ecommerce site Bidorbuy has added Bitcoin as a payment option.
Bitcoin is one of the most popular virtual currencies in the world.
Bidorbuy said it added the payment option to provide customers with more choice and convenience.
Bidorbuy is one of the most popular consumer-to-consumer ecommerce sites in South Africa, with around 80,000 sales taking place on the website every month.
The South African ecommerce market is expected to be worth 37 billion South African rands this year.
Around 70% of South Africans with an internet connection engage in ecommerce, but with internet penetration levels being so low, this accounts for only around 1% of total retail sales, according to estimates by World Wide Worx.