Ecommerce sales of beauty and personal care products in Europe are predicted to increase by around 8% year-on-year between now and 2019, according to research by AT Kearny.
Cheaper prices are the main reason given for the rise in beauty ecommerce, with convenience and looking for inspiration also being touted as popular reasons.
Women are more likely than men to buy beauty products online, with 53% of women and 34% of men buying such products online. However, the study found that men and women typically spend the same amount of money.Â
