Balancing Brand and Performance in Programmatic PPC

An interview with Alistair Dent, Head of Product Strategy at iProspect

Do you know how to run a programmatic advertising campaign?

There is always a delicate balance between brand and direct response campaigns, and it’s as true for programmatic as any other channel. We’re joined by Alistair Dent to find out more.

Find out more about how to:

  • Connect brand and direct response campaigns
  • Use programmatic within digital

Alistair Dent is Head of Product Strategy at iProspect and has a passion for PPC advertising. His role involves improving clients’ PPC campaigns and providing strategic advice. Aside from his day job, Alistair also enjoys writing blog posts and speaking at conferences about paid media.

Learn More About Programmatic PPC Now!

Webcertain.TV speaks to experts in every digital marketing domain. With interviewees like Alistair Dent, finding expertise on programmatic advertising or PPC is easy! Meanwhile, the Webcertain.TV archive contains every programme ever broadcast.
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