There is always a delicate balance between brand and direct response campaigns, and it’s as true for programmatic as any other channel. We’re joined by Alistair Dent to find out more.
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Alistair Dent is Head of Product Strategy at iProspect and has a passion for PPC advertising. His role involves improving clients’ PPC campaigns and providing strategic advice. Aside from his day job, Alistair also enjoys writing blog posts and speaking at conferences about paid media.