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The Chinese tech giant Baidu has held its first ever marketing event in South Korea.
The event took place in a café in the South Korean capital Seoul and promoted the Baidu-owned photo editing app Photo Wonder.
Photo Wonder allows users to edit images, add stickers and filters, and create collages. It has 200 million users globally, with 41% coming from South Korea, a higher proportion of users than any other country.
The event shows that offline marketing methods are still an important part of marketing when targeting South Korea, and can complement online techniques.
It also shows that Baidu is serious about turning its attention to South Korea.
A spokesperson from the company commented on the event, saying “[It] marks an exciting chapter of our business and we are open to offers for further collaborations with Korean companies.”