Baidu Is NOT The Top Mobile Advertiser In China

The Latest Insights from International Online Marketing

The Chinese ecommerce giant Alibaba is the dominant website in the Chinese mobile advertising market. Mobile advertisers are spending more money on ads on Alibaba than on rivals Baidu and Tencent. Alibaba is one of the most popular ecommerce sites in China. The Chinese digital advertising market is expected to be worth over 40 billion US dollars this year, despite the country’s economy suffering a slowdown generally. More than half of this, around 26 billion US dollars, is expected to be spent on mobile advertising. China has the largest internet population in the world, with around 640 million citizens being online, an internet penetration rate of around 46%. 

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