The Latest Insights from International Online Marketing
BlackBerry’s BBM is the most popular instant messaging service in Indonesia.
BlackBerry’s dominance in the country may come as a surprise to many, as BlackBerry smartphones account for less than 1% of all smartphones worldwide.
In Indonesia, however, BBM leads the way with 55 million monthly active users, ahead of Facebook Messenger and WhatsApp which both have just 50 million monthly active users.
BlackBerry intends to hold onto its lead in Indonesia, and to achieve this it has launched several new features recently, such as in-app shopping, mobile payments and advertising tools for companies.
A spokesperson from BlackBerry said that it was the company’s aim to become the WeChat of Indonesia, combining chat, ecommerce and advertising.