A new B2B ecommerce site targeting Asia has launched. Pan Asia Exchange aims to help B2B businesses buy and sell items easily and quickly online. It is currently targeting 7 Asian countries: China, Hong Kong, Taiwan, Macao, Singapore, Malaysia and the Philippines. 4,000 businesses have signed up to the site so far, and the ecommerce company has the ambitious aim of attracting over 340,000 businesses in the near future. Users have to pay a fee to join the site, although it is unclear how much this fee is. Pan Asia Exchange has said it wants provide businesses with logistical, regulatory and financial assistance, as well as providing advice at customs.