The Latest Insights from International Online Marketing
Research by Temando has found that online shoppers in Australia want more shipping options to be available on ecommerce sites.
Around 85% said they expected online stores to offer same-day shipping, with 80% wanting to be able to choose a delivery time, and 75% wanting online stores to offer weekend and after-hours delivery options.
Many ecommerce sites are disappointing customers by not offering these options, however, with only half offering same-day shipping.
Ecommerce sites generally accept that this is something that needs to be improved, with almost 80% admitting they would probably see an increase in sales if they expanded their range of delivery options. 62% also said they thought they’d see a reduction in cart abandonment.
The Australian ecommerce market is worth around 21 billion US dollars, with a digital buyer penetration rate of 80%, equivalent to 12.4 million people.