The Latest Insights from International Online Marketing
23 September 2015.
The Australian Broadcasting Corporation (ABC) and Screen Producers Australia have joined forces to demand that big names such as Google and Netflix invest in the Australian TV market.
Australian TV channels are feeling increasingly threatened by the popularity of online alternatives such as YouTube and Netflix.
Earlier this month, YouTube announced that it had more Australian viewers than any single Australian TV channel.
A spokesperson from the ABC said that a contribution equivalent to 4% of revenues generated in Australia, going towards the creation of fresh Australian content, would be an acceptable contribution from international online video giants.
A spokesperson from Google has hit out against the demands, however, saying that the company already invests over a quarter of a million dollars in the Australian TV market every year.